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Virtue

Restorative Treatment HAir Mask, 5 oz. / 150 mL

Overpriced for what’s in it, in our read.

INTHAT · SCORE
C64/100
  • Safety67
  • Ethics75
  • Value50
  • Personal Fit
HairDryness

This is the public anonymous score. Personal Fit is calculated after you add it to your shelf. Extended analysis blends imported data with our review prompts and is checked before it appears.

Overpriced for what’s in it, in our read.

Ingredients tracked

91

Flagged ingredients

5

Category

moisturizer

Safety

67

  • PHENOXYETHANOL has an SCCS safety opinion with noted concerns.-3
  • BENZYL ALCOHOL is a known contact allergen.-5
  • COUMARIN is restricted in the EU (Annex III).-10
  • COUMARIN is a known contact allergen.-5

Ethics

75

  • Virtue is a cruelty-free brand with a commitment to sustainability, including responsible sourcing of ingredients. However, it lacks third-party certifications and has limited transparency regarding its supply chain practices.

Value

50

  • Priced at 136% above the category median.-20

Our analysis

The product contains a variety of conditioning and moisturizing agents, with no high-concern ingredients identified.

Review confidence: 90%

Our analysis combines imported ingredient, regulatory, certification, and retailer data with prompt-based review. Some passages use generative models and are checked before publishing. How we analyze products

Likely benefits

  • Contains multiple emollients and humectants that help retain moisture in hair.
  • Includes conditioning agents that improve hair texture and manageability.

Routine notes

  • Best used after shampooing for optimal results.

Claims to treat carefully

Nothing flagged here yet.

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Virtue Restorative Treatment HAir Mask, 5 oz. / 150 mL review · whats@inthat