Virtue
Virtue Restorative, Hydrating Treatment Hair Mask with Keratin 1.7 oz/ 50 mL
Meaningful flags. Worth reading the details.
- Safety67
- Ethics75
- Personal Fit
Public score based on Safety and Ethics. We are still collecting evidence for Value on this product, so that pillar is left off for now.
This is the public anonymous score. Personal Fit is calculated after you add it to your shelf. Extended analysis blends imported data with our review prompts and is checked before it appears.
Meaningful flags. Worth reading the details.
Ingredients tracked
91
Flagged ingredients
5
Category
moisturizer
Safety
67
- PHENOXYETHANOL has an SCCS safety opinion with noted concerns.-3
- BENZYL ALCOHOL is a known contact allergen.-5
- COUMARIN is restricted in the EU (Annex III).-10
- COUMARIN is a known contact allergen.-5
Ethics
75
- Virtue is a cruelty-free brand with a commitment to sustainability, including responsible sourcing of ingredients. However, it lacks third-party certifications and has limited transparency regarding its supply chain practices.
Value
Pending evidence. We'll update this once we have data to grade.
Our analysis
The product contains a variety of ingredients generally considered safe for cosmetic use. However, some individuals may experience sensitivity to certain botanical extracts or preservatives.
Review confidence: 85%
Our analysis combines imported ingredient, regulatory, certification, and retailer data with prompt-based review. Some passages use generative models and are checked before publishing. How we analyze products
Likely benefits
- Contains multiple emollients and humectants that help retain moisture in hair.
- Includes keratin and hydrolyzed proteins that can help strengthen hair structure.
Routine notes
- Best used after shampooing for optimal results.
Claims to treat carefully
Nothing flagged here yet.
INCI-ordered, the way regulators print it. Earlier ingredients usually appear at higher concentration.
Sourced from the brand's own published ingredient list.
5 ingredients are flagged below.
eau)
cetearyl alcohol
behentrimonium chloride
dimethicone
peg-100 stearate
glyceryl stearate
peg-8 dimethicone
cetyl alcohol
stearamidopropyl dimethylamine
isododecane
cetyl esters
hydrogenated ethylhexyl olivate
ethylhexylglycerin
keratin
panthenol
salvia hispanica seed extract
amaranthus caudatus seed extract
quercus petraea fruit extract
brassica campestris
hydrolyzed adansonia digitata seed extract
oryza sativa seed protein
caesalpinia spinosa fruit extract
oryza sativa extract
cystoseira compressa extract
hydrolyzed pea protein pg-propyl silanetriol
cystine bis-pg-propyl silanetriol
cynara scolymus leaf extract
citrus paradisi fruit extract
tocopheryl acetate
camellia sinensis leaf extract
asiaticoside
hydrolyzed quinoa
hydrogenated olive oil unsaponifiables
butyrospermum parkii butter
oryza sativa bran extract
jojoba esters
sodium dilauramidoglutamide lysine
helianthus annuus extract
moringa oleifera seed oil
tocopherol
madecassoside
cinnamidopropyltrimonium chloride
rosmarinus officinalis leaf extract
galactoarabinan
xylitol
trehalose
zea mays starch
helianthus annuus sprout extract
calcium gluconate
pisum sativum extract
hydrolyzed linseed extract
pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate
parfum
propanediol
caprylyl glycol
glycerin
polysorbate 60
hydroxyethylcellulose
polysorbate 20
dimethiconol
maltodextrin
quaternium-95
gluconolactone
phytic acid
disodium phosphate
caprylyl
butylene glycol
ethyl linoleate
ethyl oleate
sorbitan oleate
polyquaternium-37
phenethyl alcohol
caprylic acid
phenoxyethanol
The EU Scientific Committee noted safety concerns at certain concentrations or for certain populations.
isopropyl alcohol
benzyl alcohol
Not universally bad. Matters if you flagged it in your profile.
chlorphenesin
sorbic acid
benzoic acid
sodium phytate
sodium phosphate
sodium benzoate
alcohol
citric acid
potassium sorbate
dehydroacetic acid
benzyl salicylate
coumarin
Allowed with restrictions; we deduct because concentration context matters. Not universally bad. Matters if you flagged it in your profile.
limonene
Not universally bad. Matters if you flagged it in your profile.
hexyl cinnamal
linalool
Not universally bad. Matters if you flagged it in your profile.
Who this formula is aimed at, based on product tags and our taxonomy.
Use areas
- Hair
Skin types
Not tagged yet.
Concerns
- Dryness
- Aging
Safety flags come from the same ingredient overlay used by the inthat Score. We do not deduct points just because an ingredient is synthetic or hard to pronounce.
phenoxyethanol
The EU Scientific Committee noted safety concerns at certain concentrations or for certain populations.
benzyl alcohol
Not universally bad. Matters if you flagged it in your profile.
coumarin
Allowed with restrictions; we deduct because concentration context matters. Not universally bad. Matters if you flagged it in your profile.
limonene
Not universally bad. Matters if you flagged it in your profile.
linalool
Not universally bad. Matters if you flagged it in your profile.
Safety
- PHENOXYETHANOL has an SCCS safety opinion with noted concerns.-3
- BENZYL ALCOHOL is a known contact allergen.-5
- COUMARIN is restricted in the EU (Annex III).-10
- COUMARIN is a known contact allergen.-5
- Buy at Sephora
Sephora
Best price$36.00
We need more merchant data before we can calculate a useful price spread.
No public dupe recommendation is attached to this product yet.
Want the score for your skin?
Add this product to your shelf and we will compare it against your concerns, allergens, routine, and what you already own.
Create a free account